I decided to write 700,000 published words in 365 days or 2,000 words a day. I had an excellent first day, publishing a 4,100-word blog post.
Then I had a rough day when I felt down in the dumps. I was unable to pump out another 2,000 words, unfortunately. I felt better the next day but didn't have the energy to write yet again.
Thus I only managed 1,366 words per day last week instead of 2,000.
(This lack of motivation is due to me being in a bad life situation right now, which should finally resolve itself in the next 2-4 weeks. Still, being in such a situation is not exactly motivating, even if salvation is near.)
I realized that I need to make the writing process as streamlined as possible if I were to succeed.
I realized there are bottlenecks that slow me down during writing.
For instance, I don't have a system for deciding how to structure my sections and paragraphs. Structuring is critical because I want to publish high-quality writing, not just feel-good stream of consciousness garbage.
This post is my solution to that problem. If you're blogging as a hobby or profession and want to systemize the writing process and increase your publishing rate, this post will help you.
So without further ado, here's my Efficient Blog Post Template.
People commonly fall into the trap of writing "Ultimate Guide" posts.
This results in too high-level, generic, and ultimately ineffective posts.
Who you are writing for and what you're goal is informs all aspects of the writing process, such as topic selection, writing style, tone, pain points, specificity, just to name a few.
To whom am I writing this article?
"Don't write for everyone, or you'll write for no one."
Imagine if you're writing the article for someone you know well. Who would that person be? Be really specific. You can't be everything for everyone.
BAD example: "I write for businesses who want to increase their conversion rates."
GOOD example: "I'm writing for 7-figure e-commerce business owners who sell private label products and fulfill orders from their own warehouse."
What is the general purpose of this article?
- to inform
- to persuade
- to entertain
- to inspire
What is the specific purpose of this post?
Three requirements for an effective specific purpose:
- Worded from the audience's viewpoint
BAD example: "To inform the audience about home remodeling."
GOOD example: "After reading my article, the audience will be able to identify the five steps in hiring a contractor."
Have a Strong Opening
People have limited attention spans. A strong opening is crucial to grab the attention of the reader and motivate them to read them until the end.
Possible elements of a strong opening:
- A "TLDR" 1-liner telling them what the article is about
- A startling question
- A challenging statement
- An appropriate quotation, illustration, or story
- The attention-grabbing generalization that ties in with your subject
You don't have to use all of these elements in one article, of course, and you can order them as you see fit.
Elaborate on main points
Don't just state a fact, then move onto the next one without expanding on that paint.
Elements that help with elaboration:
- Statistics (or other numerical ways of conveying information)
- Quotes or opinions of subject matter experts
- Visual aids (images, gifs, illustrations, videos)
You want to make sure your article has a happy ending.
In the conclusion, do the following (depending on your goals):
- Summarize the ideas present in the body
- Suggest a course of action
- Conclude with a final remark (e.g. challenge, question, anecdote, quote)